Should My Aspiring Content Creator Pal Cease Exploiting People for Material?

One Side: Beth

Sometimes I'm recorded while I’m eating. I’ll see myself on her social media – it feels like a sudden shock.

A close companion of a decade, Marielle, labels herself the “creativity monarch”. It’s fun for a bit, but it strains our relationship.

Being highly outgoing, she feels the need to document everything constantly. During meals out, she says, “The phone eats first,” and takes photos with the flash on, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but Marielle is aspiring to become one. She creates video blogs about living in our city, her daily routine, and her styling career. Her content is good, I’ll give her that, but I prefer not to be involved. Sometimes she films me while dining, or just accompanying her. I’ll see myself on her Instagram later, and it pops up like a surprise: I’ll have no makeup on, making a strange expression or be captured mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to record her at inconvenient times. Often I’ll be talking to someone else, or we're simply hanging out in the street. The dynamic feels like our friendship has transformed into me being her free crew. She could easily employ someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she brushed it off. She’s taken me to several brand events, which were appreciated, but that doesn't compensate for all the energy I invest assisting her create material.

I appreciate that she has helped me with my design career, but I don’t want our friendship to become just a ledger of favours. I don’t feel she’s fake or inauthentic, but sometimes I feel that if recording starts, we will start performing in a way that presents a favorable image for her vlog.

Her directive is, “Alright, smile for the camera!” and record me smiling with someone. It feels forced. It's crucial her to understand that our 10-year friendship still has limits. I love being with her, but I also want to enjoy it without being recorded, altered, or shared for an audience. I’m not a accessory for her online persona.

The Defence: Marielle

I hope my friend to see that the creations we make together can get us a foot in the door.

I am passionate about shooting content. It's more than a hobby; it's integral to who I am. Creating videos and documenting experiences online enables me to show my personality and connect with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to generate income from your passions. I admire people on social platforms who execute that aesthetic of informal, self-made content creation.

Creating content is my interpretation of engaging with life: observing the nuances, posting them with an viewership that values the craft behind it. I never intend to make Beth uncomfortable. Bringing her to industry events was my way of offering access, providing her a chance to experience behind-the-scenes moments that could help her professional path too. That isn't leverage, it's simply being realistic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see what the work we create together can get us: a foot in the door. I know not everyone likes being filmed, but sometimes unplanned moments is what makes material authentic. Being recorded from time to time is part and parcel of being my companion. I would delete anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my personal filmmaker, but companions help each other in minor capacities. My assumption was recording a clip now and then would be enjoyable for her. Innovation thrives in partnership, and having Beth around makes projects lively and enjoyable. I don't compel her to take part in anything, and I would never deliberately humiliate her. But filming together occasionally is part of how I record our time together.

I cherish our friendship profoundly and want to avoid making videos to drive a wedge between us. I’m willing to compromise: like asking before filming, and steering clear of shots that might make her uncomfortable.

This is not about power, it's regarding sharing my world while still considering hers. Clearly making content is not a substitute for real connection: it's merely part of how I live my life and I want her to be included in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and Beth when they are socializing?

Nothing is more uncomfortable than having a companion film you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Maybe she can find like-minded creators to collaborate with. With the uncertain future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have helped previously. If Marielle loves shooting, that doesn’t mean everyone around her is content. She must to honor Beth’s privacy.
Another reader, 26

She may enjoy making content and displaying her life online, but it’s not for everyone. It’s nice she has assisted Beth’s career, but she must to listen to what Beth wants.
Emma, 27

It sounds like you care about each other, so hold on to that and make sure it’s the priority in your relationship. Create some real experiences, where genuine feelings are stored, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more privacy than it appears.
Sarah, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she's on the job. Each appears confused as to what’s reasonable. The solution lies not in trying to alter one another, but in each establishing clear limits around what feels acceptable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: has she been exploiting their bond?

Michelle Johnson
Michelle Johnson

A digital strategist with over a decade of experience in UK tech startups, specializing in SEO and content marketing.